Posted on February 28, 2022

Consumers have so much choice these days. As such, it’s becoming more and more imperative that brands find ways to mark themselves out from their competitors.

Some business trends that have been on the up in recent months have included a renewed focus on SEO, interactive content, and social media marketing. However, if you want to make an impact that lasts, you should consider giving your customers something that is of genuine value to them.

Enter: personalisation, the biggest up-and-coming trend that has the power to simultaneously improve customer experience and business revenue exponentially. You see, people want to shop with brands that can give them something that is tailored to them. Plenty of businesses are starting to offer exactly that. So, why would they want to spend their money elsewhere?

Personalised products have the potential to be particularly powerful for businesses that put them to good use. Offering individualised items that customers genuinely want, need, and are specific to them is something that can really turbocharge customer satisfaction.

Offering product personalisation isn’t just a perk. It also helps to solve a problem that a lot of consumers face: not being able to find the exact right items for their needs. Whether it’s a custom gift hamper for someone special or a homeware accessory that is designed to fit the spatial and colour scheme requirements of a person’s bedroom, personalised products can save your target audience hours of endless searching for a product that, in the end, isn’t quite right.

Find a way to use your promotional products to fill a gap in the market, and you’ll give your brand a USP that’s sure to attract more ideal consumers more quickly. That might sound a bit too good to be true. But, the stats can confirm that 80% of consumers are far more likely to make a purchase when a personalised experience is available to them.

So, take what you sell and introduce customisation options. In doing so, you help your valued customers to find the products that they really want, all the while boosting your brand’s image and sales. Businesses like Moonpig.com and Etsy have managed to hit the big time by putting personalised products front and centre, so what’s stopping you?

• Catch the Eye of Passers-By

Another notable benefit of offering product personalisation is the fact that unique items are far more likely to catch the attention of an owner’s friends, family, or even people they pass by in the street. In other words, those sorts of products are instant conversation pieces and, therefore, can help to encourage word to spread about the business that made them happen.

Word of mouth marketing is extremely valuable and should not be underestimated. For one thing, people who first hear about your brand from, say, their friend’s glowing reviews are more likely to trust you from the outset. In fact, according to research carried out by Nielsen, a majority (92%) of consumers across the world trust recommendations from friends and family above all other forms of advertising.

Beyond helping you make a great first impression, word of mouth marketing is also one of the most cost-effective ways of expanding your brand’s reach. So, offer personalised products that are bold and attractive enough to draw people’s attention, and you could see a serious increase in your customer base and sales, all without having to channel any additional funds into your marketing strategy.

• Eco-Friendly Is the Way Forward

As 90% of Australians grow increasingly concerned about environmental stability, it becomes particularly apparent that offering sustainable items and services will be a must for businesses hoping to survive far into the future. But, eco-friendly doesn’t have to mean boring and unattractive, and it certainly doesn’t have to mean that customers should compromise on what they want.

As such, personalised products for the eco-conscious are on the rise. Take, for example, our large, non-woven shopping bag. This recyclable tote is one of our top sellers, made as it is from recycled plastic and providing people with an easy way of reducing waste when they’re on the go. If that wasn’t enough, it can also be customised with branded logos and comes in a range of different colours, making it perfect for companies wanting to promote themselves.

Our customisable glass Karma Kups and range of double-walled, reusable drinks bottles are also popular with brands of all types. So, we know just how successful unique and eco-friendly products can be. Put them to good use in your way, by providing your ideal audiences with great personalisation options that suit their needs.

Original article: https://goodthings.com.au/blog/personalisation-products-new-business-trend-2021/